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Moustafa Abbas
Brand Universe

Five brands. Five business stories.

Every case study in one place — each one a different business problem, a different scale, and a different proof point.

Xiaomi
Scale

Xiaomi

Building 99% brand awareness and the #2 market position in Egypt

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Dubai Phone
Transformation

Dubai Phone

500M+ EGP through Anniversary & Black Friday 360° campaigns

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POCO
Youth & Gaming

POCO

Egypt's largest gaming-first smartphone launch platform

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Tecno
Leadership

Tecno

Rebuilding the marketing organization and social brand identity

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Infinix
Community

Infinix

Building community and influencer relationships from zero

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