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Moustafa Abbas
Executive Journey

Not a resume — a record of decisions

Five roles, four brands, one deliberate progression — each link goes to the full story.

  1. 2016–2017Community Building

    Infinix

    Built the brand's first real community in Egypt from zero — Facebook groups, offline meetups, blogger relationships.

  2. 2017–2023Brand Growth

    Xiaomi

    Grew Xiaomi from near-zero awareness to Egypt's #2 smartphone brand.

  3. 2020–2022Youth & Gaming

    POCO

    Gave a sub-brand its own identity — Egypt's largest gaming-first launch platform.

  4. 2023–2026Business Transformation

    Dubai Phone

    Repositioned a distributor as a premium retailer — Apple Authorized Reseller status, 500M+ EGP delivered.

  5. 2025Brand Relaunch Strategy

    Motorola

    Personally authored the full re-launch plan for Motorola's return to the Egyptian market.

  6. 2025Rebrand Campaign Execution

    HMD

    Led the social and influencer campaign for HMD's rebrand from Nokia.

  7. 2026Marketing Leadership

    Tecno

    Rebuilt a marketing team's structure and accountability while still shipping campaigns.